HAVE FUN, ANYWHERE! 

Xootr is a fun way to get around the city, but why just limit it to your city? Unlike bikes, it's light enough to go anywhere and easily breaks down for travel. This campaign positions Xootr as the international travel vehicle for fun, targeting young travelers, bike owners and current Xootr owners. Xootr can take you anywhere, as long as you take it with you.

Art Direction : Sebastian Saenz 

We turned bike lanes into Xootr lanes in cities across the world.