TAKE THE 'SEE' OUT OF IT 

Eone created a timepiece inspired by the blind. It uses raised notches and small metal rotating balls that you touch to find the time, so there's never a need to look at it. To highlight this awesome feature my campaign used large, embossed headlines and embossed watch image, creating an ad that you could experience even if your eyes were closed. Like the watch these ads are meant to be just as fun to touch as they are to look at. 

Art Direction: Sebastian Saenz