BE POWERFUL 

Dyson is the Apple of vacuums. In short, they consistently make innovative products that work, including their new vacuum, The Animal. And with twice the suction, no bags, signature ball technology, and lightweight frame, it may be the most powerful upright vacuum ever created. This campaign presents The World's Most Powerful Vacuum by highlighting each distinct feature in a way that makes it more than a vacuum, because it is. 

Art Director: Maria Kanakis