MAKE FANS HAPPY - GIVE THEM WHAT THEY WANT

In May 2014, our team launched an online sweepstakes for Courtney Love, celebrating her latest single and video entitled “You Know My Name.”

The promotion was hosted on a custom Facebook App on Courtney's page and provided a call-to-action for fans to share the official music video on Twitter or Facebook with the hashtag #YouKnowMyName. Each fan that participated entered for a chance to win a limited-edition single on beautiful pink vinyl. 

Fans went crazy for it and through contest participation, i.e. social sharing, the sweepstakes generated over half a million impressions, earning thousands of new views for the official video, new followers on Twitter and Facebook and continued the online buzz for Courtney's new music. 

Give fans something cool to talk about and they'll talk.