COLONY HOUSE #TBT CAMPAIGN

To promote indie rock band Colony House's album 'When I Was Younger' we teamed up with the social platform U rturn, letting fans transform their real Instagram #TBT photos into the band's album cover.

Results:
Created over 30,000 impressions on Facebook and Twitter in a week.
Gave our marketing team user-generated content (hundreds of unique photos from fans) to share on social media.
Built buzz for release week where the album charted at #3 on Billboard.

Facebook Announcement

Below are my favorite submissions. To see all of the submissions go HERE

We created Instagram content thanking the fans and featuring the band's favorite album covers. Click play below.

We're still so into all of the #TBT submissions you guys made with the When I Was Younger cover that we wanted to share even more of them with you. We can't thank y'all enough for your support - we love you!

A video posted by Colony House (@colonyhouseband) on Aug 21, 2014 at 11:35am PDT

Copy of Colony House – Social, Content

COLONY HOUSE #TBT CAMPAIGN