COLONY HOUSE #TBT CAMPAIGN

To help Nashville indie-rock band Colony House promote their new album 'When I Was Younger' we teamed up with the social platform U rturn, giving fans the ability to turn their #TBT photos into the band's album cover.

Results:
Created over 30,000 impressions on Facebook and Twitter in a week.
Generated hundreds of unique photos from fans.
Gave our team user generated content to share on social media.
Built buzz for release week where the album charted at #3 on Billboard.

Below are a few great submissions, along with some social chatter from fans, and an Instagram post thanking fans for their participation. To see all of the submissions go HERE

Click the play button below to watch the Instagram post featuring the band's favorite album covers.

We're still so into all of the #TBT submissions you guys made with the When I Was Younger cover that we wanted to share even more of them with you. We can't thank y'all enough for your support - we love you!

A video posted by Colony House (@colonyhouseband) on Aug 21, 2014 at 11:35am PDT