COLONY HOUSE #TBT CAMPAIGN

To promote indie rock band Colony House's album 'When I Was Younger' we teamed up with the social platform U rturn, letting fans transform their real Instagram #TBT photos into the band's album cover.

Results:
Created over 30,000 impressions on Facebook and Twitter in a week.
Gave our marketing team user-generated content (hundreds of unique photos from fans) to share on social media.
Built buzz for release week where the album charted at #3 on Billboard.

SOCIAL

Below are my favorite submissions. To see all of the submissions go HERE

We used the band's favorite photos to create a 'thank you' video for the fans.

We're still so into all of the #TBT submissions you guys made with the When I Was Younger cover that we wanted to share even more of them with you. We can't thank y'all enough for your support - we love you!

A video posted by Colony House (@colonyhouseband) on Aug 21, 2014 at 11:35am PDT