GET BEHIND BILLY BRAGG – THE ORAL HISTORY OF A POLITICAL FOLK SINGER

To celebrate the 30th Anniversary re-release of Billy Bragg’s debut album 'Life's A Riot With Spy vs Spy' our team created a unique digital experience by launching a podcast about Bragg's entire career. Each episode featured Bragg sharing stories, tidbits, jokes and fun facts about each album, giving fans a deeper knowledge of his work and plenty of stuff, that frankly, they'd never heard. The podcasts, along with all of his music videos were hosted on an interactive website and released over 12 days leading up to the release of the album. 

Results: 
Over 50,000 website interactions and brought significant traffic increase to his web store.  

Press:
AV Club
Paste Magazine 

Print and Web

View of web page

Facebook announcement 

Place your mouse over the album covers to reveal the content.