KEEP IT ENTERTAINING
Our online strategy for America's beloved show Wipeout (Season 7) was simple, make its social content as entertaining as the show! GIFs, Reddit AMAs, slow motion videos, we included it all. Proud to say the show's ratings hit a two-year high....looks like all those jokes about big balls payed off!
Our first piece of creative work took their mascot Smallsy on a lively vacation in NYC. Fans loved seeing the little guy in Central Park, Chinatown, and on the subway. This was a fun way to jump into the new season and set the tone for a more entertaining and engaging strategy going forward. Here are a few stats
• Impressions grew from 2 million/week (the average prior to the start of our campaign) to 12.5 million impressions/week during the premiere week.
• Impressions hit 49.6 million/week in June 2014.
• We’ve averaged about 5-7 million impressions/week since the premiere week.
TWITTER:
We kept Twitter as active as possible with cast Q&As, photos from set, community management and real time content creation. For the finale we made gifs of exciting moments in the show and posted them immediately after they aired on TV, giving fans real time content to interact with while watching the show.
INSTAGRAM:
We reinvigorated Wipeout's profile with laugh-out-loud photos, "fail" videos, cast take-overs, and active community management. When we started the page had 600 followers. It now boasts over 14k without a cent of paid media. I'm not a math guy but that's like a lot of % more.
SNAPCHAT
To hit the show's younger demo we launched a Snapchat page, populated with exclusive photos and messages.
URTURN
We partnered with social sharing platform Urturn and gave fans a chance to have their own Wipeout moment. We encouraged sharing on Facebook and Twitter with the hashtag #Wipeout. See all of them here.
TUMBLR
Wipeout's Tumblr is where we cross promoted all of the content from other social platforms.